Paradigm-shift theory applied to energy for transport

Technology differs from science in its core purpose. The purpose of technology is to make things we understand work; that of science is to discover how things we don’t understand work. In mathematical terminology, science searches for the founding theorem, while technology pursues its many corollaries. Science is constrained by the faith it has placed in, or the frantic search for, a unifying paradigm; technology has, in principle, more freedom to apply science in many different ways.

However, in practice science and technology tend to operate a lot closer to each other.

Korean first recharging road powers electric buses on the go

South Korea has just switched on the first commercial road in the world where OELVs (Online Electric Vehicles) can be constantly recharged while driving. Electric cables fitted under the pavement are used to generate electromagnetic fields which are picked up by a coil inside the vehicle and converted into electricity. The technology allows electric vehicles (EV) to break through the range barrier, which has hampered EV adoption so far.

“The world is moving from car ownership to car usership”

A BBC News article provides a great insight into the revolution in the making that the car industry is about to go through. KPMG sums it up in their annual survey of the auomotive industry: “The world is moving from car ownership to car usership.” Arguably it will take longer than headline-grabbing statements suggest, not least because a large section of the consumer base still feels a strong emotional connection to the car they own or that they wish to own, but it is undeniably underway.

Accelerating the diffusion of innovation – Autolib’s BlueCars now roam the streets of Paris

A year ago, I was drawing innovation lessons from Bollore’s BlueCar winning the contract to run the Autolib’ scheme of the city of Paris. In 2011, the scheme was implemented: pick-up/drop-off stations were created throughout the city with their visible electric car chargers, vehicles were delivered. Autolib’ has now been live for a couple of months, and yesterday, at the very last moment of 2011, I gave it a try. It worked brilliantly. That prompted a few more thoughts, if not lessons, on how to accelerate the transformation of a good idea into a commercial success.

A first question is: why didn’t I do it earlier?

Don’t expect electric cars to substitute motor cars like-for-like

Disruptive innovations often combine a changes on several dimensions: product, consumer experience, market segment, business model. The emblematic example remains the iPod, which would not have met its phenomenal success if it had not been associated with the business model change that iTunes brought to the music distribution industry. Like-for-like substitution of the old product by the new product, everything else being equal, is rarely a recipe for breakthrough innovation.

Take the electric car. The current focus of the auto industry is to increase battery autonomy and drastcially reduce recharging time in order to mimic the experience that the motorist currently gets when driving long distances refuelling along the way in a few minutes. This is almost certainly a lost cause!