Posts Tagged ‘simplicity’

Dikes or Halophytes: letting go is a good way to spur innovation

January 17, 2011 1 comment

Saline marshlands abound around the world. They are low-lying areas that get flooded with sea water in spring tides, making the soil saline and usually unsuitable for traditional agriculture. In a number of cases in Europe, they have been drained and reclaimed from the Middle Ages and have become prime agricultural lands protected by heavy dykes. Emblematic examples include The Fens in England, the Marais de Dol near Mont-Saint-Michel in France, and of course a large part of the Netherlands.

As the average sea level rises, more pressure will be put on the sea defenses that these areas rely on. While the historical response has been to consolidate dykes, in the future another response may be halophyte plants: plant species that grow in high salinity soil. Read more…


Innovating does not have to be difficult

October 12, 2010 3 comments

In the workshop I ran at the W.I.N. Conference in Paris early October 2010, one of my key messages was: innovation happens in many different ways and places. It is not necessarily about new technology, it can be about new customers or new business models. It is not necessarily about a world-scale change, it can be very small-scale and localised. I could have added Read more…

Why Hollywood will succeed where BP has failed

As efforts to contain the Gulf spill appear to be on the brink of collapse, Costner’s Ocean Therapy device is going to be tested in real life conditions – monstrously larger than life conditions, actually. As a scientist or simply a logical human being can I affirm that the device will work? No, I can’t.

But I will.  

Why? Read more…

Happy Blue Fish leverages ePublishing to jump into big ocean

March 5, 2010 1 comment

I recently met Dominique Busso, founder and CEO of Happy Blue Fish Studio, a small video game start-up in Saint-Malo, France, that focuses on “LifeStyle Gaming” and “Edutainment”. It recently launched Feng Shui, a  casual memory training game for the Apple iPhone, iPodTouch and iPad, where the gamer’s goal is to increase your Positive Energy and Zen Time while keeping Master Ki balanced!

Talking to Dominique brought up quite a few interesting illustrations of critical success factors that in one shape or form we have discussed in this blog: time-to-market, quality, simplicity,  and customer experience, all bound together and enabled by Happy Blue Fish’s ePublishing choice. Let me explain. Read more…

What comes after Reverse Innovation?

February 4, 2010 2 comments

In a previous post I have argued that evolution from globalisation to reverse innovation as outlined by Vijay Govindarajan is driven not only by the revenue gap between mature and emerging markets but also by the rise of simplicity, a powerful undercurrent that pushes simplicity to emerge as something that is not just cheaper but also more reliable, more effective, more authentic, more beautiful, in short: desirable.

What does this tell us about what comes after reverse innovation? Putting in a chart the 4 phases of the evolution so far, the answer becomes clear. Read more…


February 2, 2010 Leave a comment

The scientist’s view: “The main purpose of science is simplicity; and as we understand more things, everything is becoming simpler.” Edward Teller

The artist’s view: “Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.” Frederic Chopin 

The rise of simplicity: the reason behind the success of reverse innovation

February 2, 2010 3 comments

Thanks to a number of spectacular successes obtained by blue-chip companies in recent years, Reverse Innovation is becoming a popular trend. Examples include GE’s portable ultra-sound equipment designed in China and sold worldwide, LG’s low cost air conditioner designed in India and sold worldwide, Renault’s Logan low-cost model designed for Eastern European markets and now selling on Western Europe, etc.

In an enlightening article, Vijay Govindarajan outlines a historical perspective from globalisation to reverse innovation, and highlights the key driver behind this evolution: the revenue gap between developed and emerging markets.  But there are other drivers that may be less visible but no less powerful. Read more…