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Posts Tagged ‘associating’

L’illuminé enlightens the age of technology from the dawn of industrial revolution

Yesterday evening I went to an unusual play at the Dejazet theatre in Paris. Half of it is on stage, the other half on a giant screen. One actor runs the show, jumping from stage to screen with near perfection. Yet, as he crosses the threshold, subtle transformations in his ability to communicate occur. And when he stands on stage and tries to communicate with the rest of the cast on screen, it becomes obvious that we, the live audience, do understand what he means, while his fellow actors miss at least some of it.   Read more…

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Collaboration of two modest Titans – Innovative advertising

March 26, 2010 Leave a comment

Advertising has long been a rich field for innovation and creativity. Its purpose being to capture the attention of prospects who are over-targetted by all sort of messages, a déjà-vu approach to advertising is unlikely to cut any ice.  Here is an example I’ve stumbled upon yesterday in the Paris Metro (underground). Read more…

Innovation Challenge: La Poste

March 14, 2010 2 comments

La Poste, the postal service in France, is modernising itself. Faced, like any other postal service around the world, with the erosion of its traditional mail business, it has recently adopted a new corporate structure to facilitate the deployment of new products and business models. 

Four of its most obvious assets are: Read more…

Local free-ad website forces eBay to react

February 6, 2010 1 comment

Visit eBay.fr and next to the traditional ebay homepage building blocks you will see a map of France that you can browse regionally to find local ads from sellers close to your home. If you fancy something, you can then contact and meet the seller face-to-face to see the item and agree a price. This looks completely at odds with eBay’s core values of driving price transparency through online auctions and virtually connecting buyers and sellers across the global village.  Are ebay prototyping a new offering? Not quite. Actually, they are merely reacting to an unexpectedly powerful local threat. Read more…

Rely on accident or prepare for luck

January 24, 2010 Leave a comment
Mark Twain said: “Name the greatest of all inventors: accident.” Almost 2,000 years earlier Seneca had said: “Luck is when preparation meets opportunity”.  You can choose to be a Twain follower and passively rely on accident to come up with an innovation, or you can be a Seneca follower and prepare your field to receive the seed of opportunity that will grow into your innovation. Read more…

Observing, prototyping, associating: how bookshops fought innovation with innovation

January 19, 2010 3 comments

When Amazon’s disruptive innovation re-defined the book retailing business, traditional book retailers had a really hard time. A number of them went under and the others had to grit their teeth and dig deep to survive.

Some may have thought that it was the end of the road, that they could not compete with Amazon’s low-cost and limitless-choice. But some book retailers realised that what they could not do was simply to compete HEAD-ON with the new business model that Amazon had created. It did not mean that they could not compete at all and that the days of the highstreet book retailer were gone. What can we learn from the Waterstones, Borders, and others around the world? Read more…

Association by invocation

January 17, 2010 Leave a comment

Associating is the skill we use in the moment we come up with a new idea. It is as simple as that, except that its workings remain largely mysterious. However, there are tools and techniques we can use to help it and foster associating. One such technique consists in opening a different perspective by invoking role-models or new settings. Read more…