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Posts Tagged ‘apple’

Old sci-fi story highlights gulf between foresight and vision

November 6, 2014 Leave a comment

Books on tvAs a book review, it doesn’t start well: I have forgotten the author’s name and the book’s title, and, to make it worse, I only ever read a sample chapter. In my defense, it was about 35 years ago during an English class in my secondary education middle years.

Here is what I remember.  Read more…

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i-Nespresso

i-NespressoWith year-end and the festive season, many were busy buying gifts for their loved ones. Some chose to gift Nespresso machines and products from the Apple Store, fitting very well with the lifestyle of most these days – browsing the internet with a good cup of coffee in the comforts of their own home.

Musing over this, it struck me that fundamentally, the approaches taken by the marketing organizations of Apple and Nestle (Nespresso) to promote their products are quite similar: Read more…

“The world is moving from car ownership to car usership”

January 7, 2012 3 comments

A BBC News article provides a great insight into the revolution in the making that the car industry is about to go through. KPMG sums it up in their annual survey of the auomotive industry: “The world is moving from car ownership to car usership.” Arguably it will take longer than headline-grabbing statements suggest, not least because a large section of the consumer base still feels a strong emotional connection to the car they own or that they wish to own, but it is undeniably underway. Read more…

Taking away degrees of freedom to rekindle the innovative spirit

August 26, 2011 3 comments

“Necessity is the mother of invention.” Plato.

My son came back from a trip during which he broke a guitar string that he could not replace. He was actually delighted with the experience, having had to invent a different way of playing the instrument, discovering new harmonies. With one string missing, he had to work out the other to a whole new level. Read more…

Right-or-Wrong is the enemy of innovation

November 13, 2010 1 comment

I have long been fascinated by Iman Wilkens’ groundbreaking book Where Troy once stood, which argues that the city of Troy was located in England, and that the Trojan War was waged by Celts from the continent who, at the end of the Bronze Age, had run short of tin (an essential component in the manufacturing of bronze) and intended to get their hands on tin from Cornwall in Britain. In support of his theory, Wilkens has been able to match a number of topographical features (river names, mountains, coast lines, etc.) with the description that Homer makes of the landscapes of Iliad and Odyssee. Furthermore he has been able to – at long last – make sense of Odysseus sea voyages. By contrast, the dominant theory, which places Troy in Asia Minor, does not offer a single shred of evidence to support itself, Read more…

In martial art fashion, iPed exploites iPad obessive defense to attack

The iPed has just been released.  I first thought it was a typo, but it’s not: the iPed is a Chinese copycat of the iPad, going as far as picking one of the few vowels left by Apple to comically copy the name of its californian rival. It would be easy to dismiss it as a cheap imitation (and at $150 v $500, cheaper it is indeed) that will only appeal to second-class customers. But the iPed brings something radically different: it is open source. Read more…

Amazon’s next move: making the Kindle open source?

March 11, 2010 1 comment

Independent research boutique ChangeWave surveyed 3,171 consumers and found that, amongst respondents planning to buy an e-book reader in the next 90 days, a towering 40% favour Apple’s iPad, with Amazon’s Kindle attracting only 28%. While the marked preference for the iPad may be temporarily over-inflated by the hype surrounding its launch, there is no doubt that Apple’s entry in this market is a threat to Amazon. What should Amazon ‘s next move be? Read more…