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Posts Tagged ‘urgency’

VW drives concept car through shrinking window of opportunity

At a corporate conference I attended earlier this year, a top-executive keynote speaker used the term “shrinking windows of opportunity” to describe a world where change is happening at such a fast pace on such a large scale that there is less and less time to think before you jump: if you think a minute too long, others will have already gone through the window of opportunity and closed it behind them. Read more…

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Why Hollywood will succeed where BP has failed

As efforts to contain the Gulf spill appear to be on the brink of collapse, Costner’s Ocean Therapy device is going to be tested in real life conditions – monstrously larger than life conditions, actually. As a scientist or simply a logical human being can I affirm that the device will work? No, I can’t.

But I will.  

Why? Read more…

Collaboration of two modest Titans – Innovative advertising

March 26, 2010 Leave a comment

Advertising has long been a rich field for innovation and creativity. Its purpose being to capture the attention of prospects who are over-targetted by all sort of messages, a déjà-vu approach to advertising is unlikely to cut any ice.  Here is an example I’ve stumbled upon yesterday in the Paris Metro (underground). Read more…

Metrics to drive effective innovation that investors can buy

February 13, 2010 3 comments

According to yearly McKinsey surveys, innovation is one of the top-3 priorities for around two third of companies. It is a critical enabler of differentiation and growth. To create a sense of urgency, align individual performance contracts, and convincingly communicate with investors about innovation, companies need to assess the effectiveness of and return on their innovation investment.

A question I am often asked is: “sure, but what metrics can we actually use?”.

Read more…

Innovation: a sense of urgency

January 9, 2010 Leave a comment

We live in a world of execution. The number of new products, new technologies, new supply chains, new ways of working that are out there is absolutely staggering. In a Thomas Friedman’s Flat World “whatever can be done will be done”. People have access to so much resources to learn, experiment, get started, expand and reach, that it is not a question of if but… Read more…