Archive

Posts Tagged ‘intellectual property’

Intellectual Property: the winning Mario Kart strategy

December 15, 2013 1 comment

20131215-165406.jpg Patent searching, filing and policing is rapidly becoming a drag on organizations’ resources and agility. The likes of Apple and Samsung only manage to neutralize each other in epic but ultimately no-value-adding battles, pharmaceutical giants are increasingly pressurized to limit the reach of their patents, all industrial sectors produce patents in great numbers without preventing in the end everyone from copying everyone else. While I appreciate this is a simplistic generalization, I get the feeling that the whole business around patents has reached the point of creating more costs than benefits for innovative companies. The time for a new approach has come: enters Mario Kart.
Read more…

‘My Way’ – 3 characters, 5 innovation lessons

February 3, 2012 3 comments

‘My Way’ has been translated, adapted, sung by millions. Everything has been said about it, and yet, here is my take on it: a story of three characters and five innovation lessons.

Our first character was Claude François, a French pop singer, who composed a song ‘Comme d’habitude’, meaning ‘As usual’. Although the author of a staggering number of hits throughout the 60s and 70s, François was clearly not at his best with this song. It was too long, not well balanced, and the lyrics are depressing and outright lousy. But, there lies our first innovation lesson: he did it. He did it first, without fear of failure, he went to market, and the product he created would prove later… instrumental. Read more…

Intellectual Property barriers will not stop the creative spirit

November 19, 2010 2 comments

My great-grand-mother Jeanne started her own local couture business in Paris in the 1930s. She called her brand, or rather her house as people would say in those days, Micky. It was easy to memorise, it sounded fashionable, distinctive, and it was the short for her young daughter’s name Micheline.

A few years later, quite unexpectedly, she got sued over that choice of name. Not by a local competitor or any other French company that would have borne the same name, but by mighty Disney! Lawyers told Jeanne that Disney had secured worldwide ownership not only of the name Mickey but also of all variants created by adding or substracting one letter. Micky was Mickey minus e.

Whether that was a legally robust challenge or intimidation tactics, there was no way that Jeanne could sustain a fight against giant Mickey Mouse in the courts. Read more…