Green + In-Vehicle Services = the winning formula of automotive in the 2010’s
Consultancy company Accenture publishes the result on an online an Automotive Consumer Survey that it carried out earlier this month in Germany, France, Italy, the US and Canada. The purpose of the survey was to test consumers’ response to the “green” cars trend.
A staggering 42% claimed they were likely to buy a hybrid or electric vehicles in the next 2 years, cleary indicating that green cars are moving beyond the “early adopter” phase and are now starting to appeal to mainstream customers.
Yet, 60% indicated that they would buy a hybrid or electric vehicle only if it is superior to a gasoline model in every way. This is a useful reminders to innovators that they should harbour a no trade-off mentality. In that respect, it is no surprise that a massive 80% favour hybrids over electric, the latter being still handicaped by a limited autonomy and long recharge time.
The survey provides an innovation roadmap by revealing that “in-vehicle services […] including commerce, entertainment, safety, maintenance, communication and infomobility […] will not only be key influences on consumer choice but will also play a key factor in the development of more fuel efficient vehicles.”