From the list above, the reaction towards one brand over the other is subject to one’s experience of the product. It is influenced by the size, product range and marketing and advertising strategies of the companies. The list looks like a random choice of companies, but in fact I have chosen these companies to compare privately-held and publicly-held: does that make a difference in terms of innovation?
A few years ago when I was living in France, my elder brother visited me. We both walked down to the small city centre in hope of finding a home theatre system for me. Back then, I was a novice to the audio world with very limited knowledge on available systems, whilst my brother had years of experience of assembling speakers, woofers, sub-woofers and amplifiers on his own to achieve the best sound effect and quality.
We entered a store that sold several systems. My eyes were immediately caught by popular brand names such as Sony and Yamaha, particularly with the display of large multi-component systems. The intricacies intrigued me and were compelling evidence for what I perceived to be high quality.
While I kept myself busy with the popular and catchy systems, I realized my brother was stationed in a corner looking at what appeared to be a black box akin a computer CPU.